May 2, 2012

Marni: a shopping bag to help children


For Christmas 2010 Marni has designed a capsule collection of shopping bags to help Children's Imaginary World, an association which supports children from poor areas of the world such as Brazil, Colombia, birkin bag Guatemala, Tibet and India. The proceeds from sales will be donated to humanitarian projects, involving hospitals and schools, which of these places with the aim to improve the living conditions of the poorest.

The collection of mini shopping bag is made of canvas and depicts intermente archival prints of the Milanese fashion house to alternate designs of the children themselves. The scholarships will be sold exclusively in boutiques and Marni Marni Virtual Store by mid-November until exhaustion.

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